Understanding Google Ranking Factors in 2019

Contents0.1 Architecture0.2 Domain Security0.3 Inbound Links1 Authority2 Keyword Intent3 Structure4 Meta Tags5 Load Speed6 Conclusion With Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without […]

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Crafting a Marketing Campaign

Contents0.1 What Is a Marketing Campaign?0.2 Planning0.3 Measuring Success1 Target Audience2 Concept3 Reaching Your Audience4 Campaign Timeline5 Conversions6 Moving Forward When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well […]

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How to Use Manipulation in Marketing Ethically

Contents1 Manipulation in Marketing2 Ethical Manipulation3 How to Use Manipulation in Marketing Ethically4 Helping Your Audience5 Tips for Ethical Marketing Manipulation6 Conclusion Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for […]

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Outdated SEO Practices To Retire

Contents1 Focusing Only on Keywords2 Prioritizing Rankings over Traffic3 Creating Multiple Pages for Keyword Variants4 Link Building to Improve Rankings5 Obsessing on Keyword Placement6 Ignoring Mobile Site Optimization7 Churning Out Low-Quality Copy8 Offering Non-Strategic, Shallow Content9 Ignoring Other Search Engines10 The Best Way to Update Your Outdated SEO Practices The internet constantly evolves. As search […]

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Why Customer Trust Is Vital to Your Brand

Contents1 What Is Customer Trust and Why Is It Important?2 How Is Customer Trust Created?3 Why Is Customer Trust Hard to Earn?4 Handling Breaches of Trust5 Conclusion With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important […]

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