Digital Marketing Trends 2019

Contents1 Topic Clusters2 Shorter Video Ads3 ChatBots4 Blockchain5 Influencer Marketing6 Transparency7 Mobile Optimization8 Voice Search9 Artificial Intelligence (AI)10 Final Thoughts As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so […]

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How to Use Artificial Intelligence in Marketing

Contents1 What is Artificial Intelligence (AI)?2 Programmatic Advertising3 Market Forecasting4 Content Curation5 Chatbots6 Ad Performance7 Dynamic Pricing8 Bottom Line Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also presents opportunities […]

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8 Effective Content Types and How to Use Them

Contents0.1 INFOGRAPHICS0.2 MEMES0.3 VIDEOS0.4 GUIDES0.5 BOOK REVIEWS1 RANTS2 PRODUCT REVIEWS3 HOW-TO AND TUTORIALS4 A FEW THINGS TO REMEMBER Content or effective content types has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content […]

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Turn Leads into Sales with Modern Email Marketing

Contents1 Why Email Marketing?2 Email for Effective Communication3 Email to Reconnect with Leads4 Email to Personalize a Message5 Email to Segment Leads for Better Relevance6 Email for Variety7 Email for Promotional Content8 Ready to Get Started? Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing […]

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